Hrithik is Rasna brand ambassador

The Rs 250 crore (Rs 2.5 billion) Rasna Private Ltd has signed film actor Hrithik Roshan as its brand ambassador for the current season.Last year, the company had signed actress Karisma Kapoor to......

Rasna eyes ready-drink market with Fruitplus

Soft drink concentrate maker Rasna has recently launched its ready-to-drink fruit concentrate named Fruitplus. According to Piruz Khambatta, Chairman and Managing Director, Rasna, "Unlike our......

Maggi in a soup: Brands that fought back controversies and regained trust

Instant noodle from Nestle is not the first food brand in India to have faced a tough time though Brands fight back and so can Maggi. The instant noodle from Nestle is not the first food brand in......

Rasna plans to enter soft drink market

The Ahmedabad-based Pioma Industries, which owns the soft-drink concentrate brand Rasna, will soon launch a low cost soft drink in India.Piruz Khambatta, chairman and managing director, said work......