From aggressive competition to a slowing category, the brand is still battling on, rue Sayantani Kar and Sohini Das Rasna is poised to leap from its ready-to-mix antecedents to being an......
The Ahmedabad-based Pioma Industries, which owns the soft-drink concentrate brand Rasna, will soon launch a low cost soft drink in India.Piruz Khambatta, chairman and managing director, said work......
Ahmedabad-based soft drink concentrate maker Pioma Industries, which owns the Rasna brand, has launched snacks under the Bollywood Bites brand name in the United Kingdom, Singapore and Australia.It......