D2C brands hitch their wagon to quick-commerce

As quick commerce gains ground, emerging direct-to-consumer (D2C) brands are betting big on digital channels to drive growth. Photograph: Courtesy, LinkedIn According to Aman Gupta, co-founder of......

How Smart TV Is Changing India

The way video is being watched and monetised is changing.This is the first thing that stands out as the penetration of smart TVs continues to rise. IMAGE: Kindly note the image has been posted......

Virtual trial rooms new feature in e-commerce

Tanya Sareen, a 25-year-old professional, goes for shopping anytime she wants. She chooses her dress in the store and asks for the correct fit and her preferred colour.Next, she does a trial to see......

How Lenskart plans to make you 'look good, feel good'

With Katrina Kaif as brand ambassador, will Lenskart be able to steer customers away from local opticians and keep them loyal? Signing up a Bollywood star as brand ambassador is usually the......