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Pepsico As Board Of Control For Cricket

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Amul, Amazon among most recalled brands this IPL

 Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI For brands, the Indian Premier League, the annual T20 cricket tournament organised by the Board of......

PepsiCo fizz back in cricket

 After IPL exit, beverage maker signs up as first BCCI on-ground sponsor Beverage maker PepsiCo's four-year on-ground cricket sponsorship deal for domestic and international matches played at home......

Indo-Pak cricket series to be a money-spinner for big hitters

 India-Pak face-off saw brands pay up to Rs 20 lakh in last-minute spot buying, during the ICC Cricket World Cup. Image: Virat Kohli speaks to Pakistan captain Misbah-ul Haq. Photograph: Getty......

STAR India's IPL googly stumps Sony

 The Indian Premier League (IPL) is going to have a new associate sponsor - STAR India. The leading media group is joining Vodafone and YES Bank as partner for the T20 cricket extravaganza, while......

What will be the future of T10 leagues?

 ICC set to impose tougher sanctions for mushrooming T20 leagues IMAGE: Virender Sehwag with Shahid Afridi. Photograph:T10League/Twitter Wider scrutiny of the mushrooming Twenty20 and T10 leagues......

Mumbai T20I: BCCI top brass embroiled in pass fiasco

 The friction between the Board of Control for Cricket in India's top brass and the Committee of Administrators (COA) again came to the forefront when the distribution of complimentary passes for......

5 months after pulling out of IPL deal, Pepsi back as BCCI sponsor

 Beverage major PepsiCo, which pulled out as title sponsors of BCCI's Indian Premier League in October, on Thursday entered into a four-year partnership with the apex cricket body as an associate......

Controversies make IPL's stock soar

 Despite all the controversies, the IPL's brand value hasn't diminished. Instead, says Harish Kotian/Rediff.com, the IPL made the BCCI richer by over Rs 3 billion! IMAGE: Chennai Super Kings......

China's Vivo replaces Pepsi as IPL title sponsor

 IMAGE: Chinese mobile phone maker Vivo to replace beverage giant Pepsi as title sponsor of IPL. Photograph: BCCI Chinese mobile company Vivo replaced PepsiCo as the title sponsor of the......

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