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Parle Agro re-enters cola market after 20 years with Cafe Cuba

 Two decades after it hived off its carbonated soft drinks portfolio, Parle Agro today announced its re-entry into the Rs 15,000-crore (Rs 150-billion) cola market early next year with the launch......

Little choice for beverage cos but to import paper straws

 Fast-moving consumer goods companies have been compelled to start importing paper straws, as the government’s deadline to ban plastic straws draws closer. The ban is effective from July 1.......

Parle scripts novel strategy to market confectione

 Parle Agro, which has just entered the confectionery market with Simply Imlee, is making sure that it is covering all possible distribution alternatives.The product, which was first launched in......

Plastic straws cause FMCG firms indigestion

 The industry may account for just 0.05 per cent of the total volume of single-use plastics in the country. And the product it uses is just one among the 22 — including spoons, forks, plates,......

Ramesh Chauhan's Bisleri to take on Prakash's Frooti with mango drink

 It is unclear though how Parle Agro, which has Bailey packaged water in its portfolio, will respond to Bisleri’s foray into mango juice drinks.  Twenty-five years after parting ways,......

How Kohli's absence in Asia Cup hits Star India's plans

 While it is difficult to put a number on how much the impact on the ad sales tally could be, it is quite possible the broadcaster will not be able to make its Rs 2-billion target, says Urvi......

Why advertisers are spellbound by IPL

 As many as 80 brands are riding the digital and television broadcast this year.Arnab Dutta, Samreen Ahmad and Urvi Malvania report. IMAGE: Rishika Lulla Singh, CEO, Eros Digital, with RCB's......

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