Can Threads Be The 'Twitter Killer'?

'If Threads doesn't become a distinct identity, and just a text version in the shadows of Instagram, then it may fizzle out.' IMAGE: Meta's Threads logo is seen in this illustration Photograph:......

Penguins Of Mumbai

April 25 is celebrated as World Penguin Day. 12 Humboldt penguins live at Mumbai's zoo. In 2016, three male and four female penguins were brought from Seoul, South Korea, to the Mumbai zoo. Five......

'Delhi is a dream posting for a Pakistani diplomat'

'Kashmir is the main issue between the two countries.''We have not been able to resolve it bilaterally.''As the two major countries in South Asia, we have to go back to the drawing board and start......

Kamala Harris, the perfect foil for Biden

'There is room for cautious optimism following the Harris anointment that America will return this year to more normal politics after the aberration of the Trump presidency,' points out Shreekant......

Will Mondelez's Christmas cookie work?

Kindly note this image has been posted only for representational purposes. Photograph: Kind courtesy Jill Wellington/Pixabay Food major Mondelez is extending its Bournvita brand into the cookie......

LGBT verdict: Why India Inc's celebration may be short-lived

While it is heartening to see companies chipping in with their messages of support, they are probably walking a tightrope here. India’s top brands are going all out to celebrate pluralism......

How Cadbury keeps hitting the sweet spot

The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite a stiff fight in this arena.  IMAGE: The premium segment, say experts, is around......

How brands are wagging the digital tail

Traditional brands are taking the digital route to engage with their customers; hoping to win friends and loyalists in the process Be it unknown tales of heroism, cross-border love stories, or just......

Should Dhoni Have Done This Ad?

It is a pity that he does not take his youth influencer role more seriously and align his brand endorsements more responsibly, notes Kanika Datta. IMAGE: Mahendra Singh Dhoni in a Lays ad.......

MSD@40: Dhoni's Awesome Journey

Mahendra Singh Dhoni turns 40 on Wednesday, July 7, 2021. One of India's most loved cricketers, MSD led India to three World Cup titles and the No 1 ranking in Test cricket. As the legend turns 40,......

Ziva Dhoni bags first endorsement deal at age of 5

  Retirement hasn't made any difference to Mahendra Singh Dhoni's brand equity. And MSD has just been joined by daughter Ziva in endorsing a brand. Mondelez took to Instagram to make the......

Major League Eating: Quarantined Americans to compete for big prize

The qualifying round will consist of two pounds (907 grams) of sliced bologna while the quarter-finals will feature one family pack of Oreo cookies and a half gallon (1.9 liters) of milk,......