Can Threads Be The 'Twitter Killer'?

'If Threads doesn't become a distinct identity, and just a text version in the shadows of Instagram, then it may fizzle out.' IMAGE: Meta's Threads logo is seen in this illustration Photograph:......

Penguins Of Mumbai

April 25 is celebrated as World Penguin Day. 12 Humboldt penguins live at Mumbai's zoo. In 2016, three male and four female penguins were brought from Seoul, South Korea, to the Mumbai zoo. Five......

'Delhi is a dream posting for a Pakistani diplomat'

'Kashmir is the main issue between the two countries.''We have not been able to resolve it bilaterally.''As the two major countries in South Asia, we have to go back to the drawing board and start......

Rare sneaker collection rakes in $850,000 at auction

This one's for all the shoe lovers out there in the world! A collection of sneakers has sold at auction for $850,000 (Rs 5.85 crore) to Canadian entrepreneur Miles Nadal. Sotheby's put 100 pairs of......

Will Mondelez's Christmas cookie work?

Kindly note this image has been posted only for representational purposes. Photograph: Kind courtesy Jill Wellington/Pixabay Food major Mondelez is extending its Bournvita brand into the cookie......

Cadbury ropes in Ranbir Kapoor, Karthi as brand ambassadors for Oreo

Cadbury India, a part of Mondelez International, on Wednesday said it has roped in actors Ranbir Kapoor and Karthi as brand ambassadors for its biscuit brand 'Oreo' in the country. Commenting on......

Cadbury enters biscuit market with Oreo

Confectionery maker Cadbury India announced on Thursday its entry into the country's estimated Rs. 12,000 crore (Rs. 120 billion) biscuit market through the launch of "Oreo" brand from the global......

LGBT verdict: Why India Inc's celebration may be short-lived

While it is heartening to see companies chipping in with their messages of support, they are probably walking a tightrope here. India’s top brands are going all out to celebrate pluralism......

Should Dhoni Have Done This Ad?

It is a pity that he does not take his youth influencer role more seriously and align his brand endorsements more responsibly, notes Kanika Datta. IMAGE: Mahendra Singh Dhoni in a Lays ad.......

Ziva Dhoni bags first endorsement deal at age of 5

  Retirement hasn't made any difference to Mahendra Singh Dhoni's brand equity. And MSD has just been joined by daughter Ziva in endorsing a brand. Mondelez took to Instagram to make the......

Major League Eating: Quarantined Americans to compete for big prize

The qualifying round will consist of two pounds (907 grams) of sliced bologna while the quarter-finals will feature one family pack of Oreo cookies and a half gallon (1.9 liters) of milk,......

MSD@40: Dhoni's Awesome Journey

Mahendra Singh Dhoni turns 40 on Wednesday, July 7, 2021. One of India's most loved cricketers, MSD led India to three World Cup titles and the No 1 ranking in Test cricket. As the legend turns 40,......