Cisco set to launch rebranding campaign

In an attempt to shed its image of being just a networking company, Cisco India will be launching a major brand repositioning campaign in India during the first quarter of 2008. It will include an......

Tata Salt dishes out a reality test for the Olympic trail

By focusing on the low awareness that Indians have about the Games, the campaign hopes to build an association between the brand and national honour It was an unusual call to take. Tata Salt, when......

O&M India arm is an offshore hotspot

Ogilvy and Mather (O&M) India, the advertising agency, is fast emerging as the offshoring hotspot for O&Ms across the globe.O&M, one of India's top ad shops, has been offering O&M outfits worldwide......

Ogilvy chief says 70% of CRM investment not produc

At least 70 per cent of expenditure on customer relationship management is not productive.And, in most cases, CRM hasn't paid back -- customers just aren't receiving any benefit.Time to ask, says......

When It Was Bradman Versus India

History has not seen a cricketing rivalry as fierce as this this century, every ball bowled every run taken, coming with no quarter given. Ahead of India's five Test tour of Australia, beginning in......

CWG Hockey: India thumped by Australia in final, bag silver

IMAGE: The Indian men's hocke y team with their CWG silver medal on Monday. Photograph: Hockey India/Twitter In one of their worst performances in recent times, the Indian men's hockey team......

India finish in top four as shuttlers, paddlers add to medal haul

India's final tally at the Commonwealth Games read 22 gold, 16 silver and 23 bronze. They placed behind third-placed Canada, which was far ahead with 92 medals (26-32-34). Australia (67-57-54)......

Olympics: Mighty Australia humble India in men's hockey

IMAGE: Australia’s Blake Govers celebrates with teammates after scoring during the men's hockey group match at the Tokyo Olympics, on Sunday. Photograph: Alexander Hassenstein/Getty Images......

How Dalmiya revolutionised sports broadcast in India

IMAGE: Jagmohan Dalmiya changed BCCI’s face forever. Photograph: PTI The Board of Control for Cricket in India (BCCI) is the richest cricket governing body in the world, but there was a time......