'It does not appear that the campaign of 2019 will be positive.''It is unlikely that there will be an 'achche din'' style slogan either from the government or the Opposition,' says Aakar......
Breakthrough, an organization that uses popular media to advocate women's rights in India and fight for stronger immigrants' rights in the United States, has won the Cannes Silver......
Experts say Tendulkar can leave the field tomorrow without any brand equity dilution. He was already India's biggest icon and proudest possession after scoring an incredible 47 Test and 46......
The Indian Premier League's Season 2 will be forever remembered as the year of the ZooZoos. Sure, we'll remember the remarkable turnaround of Adam Gilchrist and the Deccan Chargers. We'll......
If you watch television, you just cannot miss the colourful, new fund offering advertisements by mutual funds talking about India's growing economy and how investing in them is likely to fetch......
It's a trend that keeps cropping up every few years. And it seems the season is here again. Over the last few months a number of advertising professionals have quit their jobs and have floated......
Thanks to Yash Raj Films' Chak De India, the 2008 Olympics will see a 50 per cent increase in ad spend from India. Traditionally, India spends up to Rs 20 crore (Rs 200 million) on the biggest......
IMAGE: Jagmohan Dalmiya changed BCCI’s face forever. Photograph: PTI The Board of Control for Cricket in India (BCCI) is the richest cricket governing body in the world, but there was a time......
Best vs Best. Tiger vs Tiger.Star India, BCCI team up for a high decibel campaign for the cricket jamboree.Urvi Malvania reports. IMAGE: Actress Jacqueline Fernandez performs during the IPL 9......