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The Horlicks mantra: How to be the market leader for 80 years and counting

 The brand has survived by changing with the times.Viveat Susan Pinto reports. IMAGE: Horlicks is widening its appeal, targeting college-going youth as the recent digital campaign #FearlessKota......

Taapsee, Madhavan and the remaking of an old favourite

 Viveat Susan Pinto reports on how market leader Horlicks hopes to beat the clutter and stay relevant for an increasingly health conscious consumer. Horlicks brought actor Taapsee Pannu on board in......

Everyone wants health in a bottle!

 As competition heats up, health drink brands like GSK, Mondelez, Nestle get more aggressive with promotions and promises. Sohini Das reports. India is among the fastest growing markets for......

What is the latest fad among FMCG companies?

 After Patanjali, ITC and Coke, PepsiCo eyes value-added dairy products A growing list of companies is eyeing the rapidly growing value-added dairy industry. The segment is dominated by Amul,......

Nestle faces infrastructure problems in India

 For some years now, the FMCG sector has complained of being in the grip of severe downtrading, with customers spending more on lifestyle products than on food or toiletries. At the same time, the......

Check out India's new kit for World Athletics Championships

 The kit would be worn by the national athletics team at all international events except for the Olympic Games, Commonwealth Games and the Asian Games. The 27-member Indian squad will compete in......

Sports Shorts: Kushagra, Natraj continue to shine with gold

 Kushagra Rawat triumphed in 400m freestyle to bag his fourth gold medal while Srihari Nataraj created a new meet record on his way to gold in 100m backstroke at the Asian Age Group Championship, in......

Top Coverage News

World Test Championship 2023

 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

Manipur's Tragedy

 Here are news, updates and coverage from violence hit Manipur.

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 Complete coverage of IPL 2023

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 Complete Coverage of Indian cricket team's encounter with Sri Lanka during 3rd Jan - 15th Jan 2023.

GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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