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Neerav Tomar

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Why Brands Are Chasing Olympic Medalists

'There's significant interest from both existing and new sponsors who recognise the value of associating with Olympic athletes.' IMAGE: Bronze medallists Manu Bhaker and Sarabjot Singh with their......

Brands court a new icon: Sindhu!

The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement, says Urvi Malvania. While 1.3 billion Indians cheered as P V Sindhu clinched India's first-ever......

How brands are bringing it on at Rio Olympics

For the first time ever, the largest ever contingent to the Games has around six official brand partners, with a combined value touching Rs 10 crore. This is more than three times the amount that......

Brand Raina shines in the spotlight

Suresh Raina currently endorses Ceat Tyres, Pureplay (apparel brand) and is expected to sign on Intex, a petroleum brand (he launched Repsol by Gulf Oil last year), and a health care brand.......

After IPL success, cricket stars to bag big endorsement deals

While IPL veterans such as Suresh Raina, Virat Kohli and Yuvraj Singh continue to impress on the field, new players from India and abroad have caught the attention of brand managers. The......

Paralympians Soar, But Await India Inc's Leap Of Faith

'Historically, there hasn't been much representation around para-athletes from a brand perspective.''With their best medal tally in Paris, it has triggered considerable organic interest.' IMAGE:......

'Brand' Welcome Awaits Olympic Stars

'The Paris Olympics has once again blessed the Indian sports marketing landscape with fresh faces and promises.''Expect at least one biopic.' IMAGE: Silver medalist Neeraj Chopra during the medal......

Vijender to take on Russian Artysh Lopsan in comeback fight

Photograph: Kind Courtesy, Vijender Singh/Twitter India's professional boxing star Vijender Singh will fight Russia's Artysh Lopsan in his return to the ring after over a year disrupted by......

Vijender's next pro bout on rooftop deck of casino ship in Goa

Photograph: Kind Courtesy Vijender Singh/Twitter Indian professional boxer Vijender Singh's next bout, his first since November 2019, against a yet-to-be-announced opponent will take place in......

Vijender responds to Amir Khan's challenge

I am ready for a bout, Vijender challenges Amir IMAGE: Vijender Singh said it was Khan who picked juniors to fight against. Photograph: Ben Hoskins/Getty Images "Stop fighting children, I am......

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