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Bournvita asked to remove misleading ads amid row

 Apex child rights body National Commission for Protection of Child Rights (NCPCR) on Wednesday asked Mondelez India-owned brand Bournvita to withdraw all "misleading" advertisements, packaging and......

Mondelez India's successful cocoa story

 It was in the seventies that Cadbury (now Mondelez India Foods) launched a campaign to encourage cocoa cultivation in India, notes Prashant Peres. Image: Mondelez India's cocoa sustainability......

D2C brands hitch their wagon to quick-commerce

 As quick commerce gains ground, emerging direct-to-consumer (D2C) brands are betting big on digital channels to drive growth. Photograph: Courtesy, LinkedIn According to Aman Gupta, co-founder of......

Companies Join Battle Against Sugar, Salt

 Mondelez, Coca-Cola, PepsiCo and Nestle India have been working on bringing down the sugar, salt, and sodium content. IMAGE: Kindly note the image has been posted only for representational......

Will Mondelez's Christmas cookie work?

 Kindly note this image has been posted only for representational purposes. Photograph: Kind courtesy Jill Wellington/Pixabay Food major Mondelez is extending its Bournvita brand into the cookie......

'Cadbury Gems' versus 'James Bond': And the winner is...

 After two decades of being stuck in a trademark infringement suit, the Delhi high court gave a judgment in favour of Cadbury and restrained an Indian company from selling its products that are......

Why Vettaiyan May Become A Blockbuster

 'The combination of star power, compelling storytelling, and action-packed drama promises to set the box office ablaze and kickstart the new quarter on a spectacular high note.' IMAGE: Rajinikanth......

Baahubali Effect changes how India makes movies

 Several big budget movies, including one for Rs 300 crore on Karna and another Rs 1,000 crore movie based on Bhima, have been launched on the same model.T E Narasimhan reports. Additional inputs:......

Cricket hits a six after India's Aussie triumph

 'There is pent-up demand for cricket after last year when no tournaments were played on Indian soil due to the pandemic.' IMAGE: The Indian team celebrates winning the Test series against......

Will IPL 2021 set a new record for Star Sports?

 IPL 2020 was the first sports tournament to surpass 400 billion viewing minutes.Viveat Susan Pinto reports. IMAGE: Mumbai Indians Captain Rohit Sharma and Delhi Captails Captain Shreyas Iyer walk......

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