Audi's strategy seems to point to pushing technology to directly connect with consumers using digital platforms and marketing to synchromesh into one seamless experience, says Pavan Lall. IMAGE:......
For the longest time the Polo GT had no real competition in terms of its build quality and product positioning. Until now, says Pavan Lall. All photographs: Kind courtesy, Hyundai India/Instagram......
The Mahindra Marazzo is a practical, spacious, budget-oriented MPV that is sure to give its competitors a run for their money. Rajesh Alva/Rediff.com reveals the good, bad and ugly of the latest......
Small cars are a boon in day-to-day city driving as manoeuvring and parking is quite easy because of their compact footprint. One fine day, a blue Maruti Ignis arrived at MotorBeam's garage and we......
With swanky showrooms and VR-enabled sales platforms Maruti Suzuki, Tata Motors, and Skoda bet on shine and gloss,and place their faith in experiential branding. Over the past year and more,......