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Fake news and its dimensions

Complicated social phenomena behind it, says Ajit Balakrishnan.Illustration: Dominic Xavier/Rediff.com Suddenly, the word on practically everyone's lips is 'fake news'. In a simpler, less......

The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan. Illustration: Dominic Xavier/Rediff.com. Ignore......

The resurgence of brand mascots

Vodafone's much talked about Zoozoos were in the news again. This time round it was thanks to a merchandising tie-up with Shoppers Stop, writes K V Sridhar. Now Zoozoo fans had the opportunity to......

Why car makers are in trouble

Have you noticed how the mighty automobile industry in the US is beginning to sound like the now infamous tobacco industry at the time of its collapse, taking cover behind the people it employed to......

8 shockingly offensive vintage ads

Leggs ad from the 70s. These may invoke extreme reactions today but half a century back advertisers got away with such outrageous ads. Here are eight shockingly offensive ads from the US......

India is now Marlboro country!

It's a battle taking place behind a smokescreen. But as the smoke clears one thing is clear -- the biggest gunslinger in the tobacco world has just cantered into town. And a shoot-out is about to......

Dear Woody Allen, thank you for standing up for SMOKING

Woody Allen, I salute you for taking a position against the anti-smoking messages in theatres, writes Aseem Chhabra. Dear Woody, I hope you don’t mind me calling you Woody. I don’t......

Lamhaa is one of the Best Kashmir films made

Words like hope lose all their credibility when pitted against interminable crisis. Dark determination is the only avenue of outliving this inexplicable lifestyle of constant dread and irrefutable......

The pressure of being a Bollywood star

By talking about her struggle with depression, Deepika Padukone has exposed the stress-filled lives of filmstars. While most heroines of her time were accompanied on shoots by fiercely protective......

Brokeback Mountain is just breathtaking

Much has been said about Brokeback Mountain. It has been described, mostly gushingly, as a gay cowboy movie; a monumental film about homosexuality; and a crusade shattering gay stereotypes in......

Review: Jaane Na...Ya Jaane Tu

My favourite moment in Jaane Tu Ya Jaane Na-- and there are many -- comes early on, when Ratna Pathak Shah, playing Jai's mother, is shocked to see a sobbing Aditi being led into the house. Jai......

Food for thought at Formula One's most glamorous team

The winds of change have swept through Ferrari and even Christmas has a different feel now Ferrari Chairman Luca Cordero di Montezemolo. Photograph: Clive Mason/Getty Images Media invited to the......

Kangaroos, desis and cricket in New York

First loves tend to linger on the backyard of memory, more so when they haven't ended on a shrill, bitter, clawing note. And time and time again, one is compelled to return to that warm glow of......

What makes a Champion immortal

No, we're not going to discuss the European Grand Prix, because to keep harping about a race where Michael Schumacher walloped Fernando Alonso is just cruel. Yes, Ferrari is back and gunning for......

'Michael should just keep racing'

It was a Ferrari fan's dream. Not just did the scarlet cars effortlessly dominate the German Grand Prix, but Fernando Alonso could only make it to 5th place, making the Championship race......

'Kimi should leave McLaren'

Formula One fans are a passionate breed. And when Sumit Rajwade and Raja Sen landed in the rediff Formula One chat on Monday afternoon a minute late, the questions were already piling up.Don't......

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