Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita

The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant. Photograph: Courtesy @deep_anchor/Twitter. Bournvita is redrawing its lines of engagement......

How ICICI came a long way in a short time

From urging customers to live life on their own terms, to asking them to keep faith, brand ICICI has come a long way in a short time. ICICI Bank's market cap, growing at breakneck speed until last......

How Zee scripted its own success story

There is a strong sense of deja vu at Zee TV's Mumbai headquarters. In July 2000, nine of the top 10 programmes on cable television were from Zee. Then came Kaun Banega Crorepati, archrival Star......

Office Boy Hopes to Win Indian Idol

In a country of a billion talents but limited opportunity, Indian Idol has given many singers a platform to perform and prove themselves on a national stage. In its 13th season, the popular singing......

Neha Kakkar's BEAUTIFUL love story, in pictures

Neha Kakkar's love story culminated in a beautiful wedding on October 24. The singer got married to Rohanpreet Singh, also a singer, who started his singing career with the reality show Sa Re Ga Ma......

Shikhar Dhawan is better at housework than Katrina!

Did you know Maneish Paul got more votes than Arnab Goswami! Photograph: Kind courtesy Maniesh Paul/Instagram Did you know that Shikhar Dhawan is better at doing household chores than Katrina......

The music man behind Hrithik's success

'My chacha's music is sweet and intoxicating.'Patcy N reports from Roshan Se Roshan Tak, a rare Bollywood concert.Photographs and Video: N V Reuben. Music merged with memories at an unusual Mumbai......

US Open Images: Day 11

After 10 days of clear weather, rain and winds swept through Flushing Meadows Thursday, tossing the US Open's final weekend into disarray and stranding Rafael Nadal and Fernando Gonzalez in the......