World Cup adspends balloon to Rs 800 crore

Companies are pouring Rs 800 crore (Rs 8 billion) into advertising during the cricket World Cup, which begins in South Africa on Saturday.While 15 per cent of this is being spent on on-ground......

Why Whirlpool decided to change

The consumer durables player has modified its decades-old logo as it hopes to hold fresh appeal beyond ‘mums’ to include millennials, says Ritwik Sharma. Illustration: Dominic......

Mobile world congress cancelled over coronavirus fears

Global telecom industry body the GSM Association on Thursday said it has decided to cancel the 2020 edition of the sector's largest event Mobile World Congress due to health safety concerns around......

Sony, Panasonic have robust plans for India

Unlike their struggles elsewhere, Japanese majors Sony and Panasonic show no sign of fatigue in India, as consumers continue to lap up their products here.The Osaka-headquartered Panasonic, which......

Live practice games a 'beam of light' for baseball-starved Korean fans

LG Twins, who boast one of the largest fan bases in South Korea, enlisted a professional newscaster and the team's general manger to front the broadcasts of the practice games and give real-time......

ICC unveils Champions Trophy

The glittering Champions Trophy, weighing close to eight kilograms, was unveiled in Mumbai on Tuesday by International Cricket Council president Ehsan Mani and Chief Executive Malcolm Speed.The......