Fitch to collaborate with Landor in India

When the WPP chief Martin Sorrell advocates his ad agencies to compete for client businesses with his "kiss-and-punch" philosophy, design companies owned by the WPP group have collaboration on......

Taj hotels rope in Landor for brand restructuring

The Tatas-controlled Taj group of hotels, India's largest hotels chain, has appointed the US-based Landor Associates, the WPP group's pre-eminent branding and design consultancy firm, to undertake......

How does a legacy brand like Wipro reinvent itself?

The IT major is donning a new face for the changing times, says Ayan Pramanik. IMAGE: Azim Premji, the septuagenarian chairman of Wipro, hinted earlier this year that the company that has been......

How does a legacy brand like Wipro reinvent itself?

The IT major is donning a new face for the changing times, says Ayan Pramanik. IMAGE: Azim Premji, the septuagenarian chairman of Wipro, hinted earlier this year that the company that has been......