Brand Dhoni remains unbeatable despite slow fadeout

Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to......

When advertising created celebrities

Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal. IMAGE: Sasha Chhetri, the star of Airtel ads. Photograph: Kind......

How brands are padding up for the ICC World Cup

In India, cricket beats all other sports hollow when it comes to sponsorships and the World Cup is an opportunity no brand wants to miss. Virat Kohli is everywhere, not just getting his gear on......

'Rohit's leadership key to India's success'

IMAGE: Rohit Sharma is a two-time ICC T20 World Cup (2007 and 2024) and ICC Champions Trophy winner. Photograph: Adnan Abidi/Reuters Former India head coach Rahul Dravid hailed skipper Rohit......

Dhoni leads star-studded IPL dream team: Who made the cut?

IMAGE: MS Dhoni was hailed as the epitome of leadership excellence. Photograph: BCCI Iconic Indian cricketer Mahendra Singh Dhoni was on Sunday selected as the leader of IPL's all-time......

Ashwin, Meet India's 100 Test Club

Photograph: BCCI/X   As Ravichandran Ashwin prepares to step onto the field for his 100th Test in the Dharamsala fixture on March 7, he is poised to join 14 Indian cricketers and a global......

Why KKR Bought Starc, SRH Cummins, MI Coetzee, GT Johnson...

'All the venues are high-scoring venues. So what you need is pace.''You really want someone to come there and control the flow of runs in the death overs, whether you are setting a target or......

Comebacks Should Be Like This!

IMAGE: Returning from injury, K L Rahul scored his sixth ODI ton. Photographs: BCCI/X   Returning from injury, K L Rahul scripted a fairytale comeback as he scored a run-a-ball century.......