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What drives brands to up the ante on ads?

Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out The......

At Videocon, Dhoot Jr has big plans

It is known for sturdy products targeted largely at the masses. Now, home-grown consumer durables major Videocon, which began selling colour television sets 25 years earlier, has prepared a plan......

Investing? Consumer durables stocks bullish

While demand for consumer durables has been growing fast, investors need to be selective as stock valuations have risen even faster. The rising demand for white goods (refrigerators, washing......

Small is big for consumer durable firms

Given the slowing sales of the high- and middle-end segment products this year, consumer durable companies such as Videocon, Philips and Godrej are reworking strategy to grow their small appliance......

Videocon wants Motorola phone biz

Few would doubt the global ambitions of India Inc. anymore. Just a week after Tata Motors acquired Ford Motors' British marquee brands, Jaguar and Land Rover, another Indian company, Videocon,......

'Imagine SRK offering you a film to direct!'

It's not everyday that Shah Rukh Khan, so impressed with a script, decides to produce the film under his Red Chillies Entertainment banner. But then, E Niwas is no ordinary director. The man won a......

Durand Cup: Parthib 'tricks in NorthEast United's win

IMAGE: Action from the Durand Cup match between NorthEast United FC and Shillong Lajong in Guwahati on Friday. Photograph: Durand Cup/Twitter Home side NorthEast United FC (NEUFC) got their 132nd......

Rohan Gavaskar to replace Kaif

Rohan Gavaskar will replace the injured Mohammad Kaif for the upcoming triangular series in Australia.According to a statement from Board of Control for Cricket in India secretary S K Nair, the......

Kaif ruled out of tri-series

Dashing middle order batsman Mohammad Kaif has been ruled out of the One-Day International triangular series, involving India, Australia and Zimbabwe, in Australia, from January 9.Kaif, who was......

Sri Lanka 'A' lift Kenstar Cup

Sri Lanka romped home to an easy seven-wicket win over India in the final of the Asian 'A' Teams' tournament to lift the Kenstar Cup at Kolkata.The visitors skittled out India for a paltry 197 in......

Zaheer out, Bangar in for ODIs

Injured seamer Zaheer Khan wason Sundayleft out while all-rounder Sanjay Bangar earned a recall to the 16-member Indian one-day side for the upcoming triangular tournament in Australia.With two......

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