People more worried about economic crisis than COVID-19: Study

People are more worried about economic crisis than health issues emanating from coronavirus pandemic, according to an online study conducted by IIM Lucknow on "Understanding public sentiment during......

On trial is not Trump, but Trumpism

What is the guarantee that another Trump will not arise and reach out to the American people directly?The fact of the matter is that Trump's support base remains the envy of any American......

Campaigning in COVID-19 era: BJP's blueprint for Bihar polls

While P Muralidhar Rao, BJP general secretary, says, 'Digital electioneering is here to stay until the elections in 2021,' the BJP’s rallies in Bihar will not be confined to cyberspace.......

Two reasons why rural FMCG basket is expanding

Digital platforms are playing an increasingly vital role in reaching and engaging consumers. From payments and e-commerce to gaming and lifestyle content, the digital landscape is expanding......

''Growth Expected To Be 1% Below Last Year'

'A possible post-election growth momentum may be lost.' Illustration: Dominic Xavier/Rediff.com Ashima Goyal, external member, Reserve Bank of India's Monetary Policy Committee (MPC), who voted......

The Lamborghini theory of India's consumption patterns

Lamborghini has sold 10,112 cars worldwide -- so India's 100 is certainly a big deal for them. But how big a deal is it for us to peg our consumption theories around, asks Rama Bijapurkar.......

Internet usage grows faster in rural India; knowhow still a deterrent

The number of internet users in rural India increased 18 per cent last year, faster than growth in urban areas and continuing a trend that started two years ago. Photograph: Danish......

Dhoni Beats Bachchan, SRK!

Dhoni endorses 42 brands to Bachchan's 41 and SRK's 34. IMAGE: Mahendra Singh Dhoni at the M A Chidambaram stadium in Chennai. Photograph: ANI Photo At 43, Mahendra Singh Dhoni remains the crown......

One billion watched 2014 World Cup final on TV

IMAGE: Football fans supporting the German national team celebrate as they watch Germany win the FIFA World Cup. Photograph: Oli Scarff/Getty Images More than one billion television viewers......

GM signs on as Manchester United's auto sponsor

The world's largest automaker is jilting America's Super Bowl for the global variety of football. General Motors Co has signed on as the automotive sponsor of the world's most popular soccer club,......