It's a wild and brutal world outside and it is evident in this year's Wildlife Photographer of the Year contest. Chosen from almost 50,000 entries submitted from 92 countries around the world,......
Remember Steve Irwin, the ‘crocodile hunter’? Well, meet Mick Pitman who puts Irwin to shame. Known as Crocodile Mick, this hunter has caught over 20,000 crocodiles in......
Fuel efficiency was the platform that had been built by the market leader in the segment, fun was the Discover domain. By diluting the message, the brand lost its old customers and pushed potential......
As the level of competition accelerated, more and more advertising people began to see the need to use entertainment as a vehicle to keep customers watching or reading their advertising.......
On Sunday, November 9, a store in New Delhi’s upmarket Saket Select Citywalk mall ushered in the first real competition for McDonald’s in the fast-food genre of burgers. Its American......
For Rajiv Bajaj, the 45-year-old MD & CEO of Bajaj Auto, clear brand positioning is key - it is what helped the company turn its fortunes around. In 2008, Bajaj Auto faced one of its worst crises......
Mindshare is an important aspect of marketing. The right positioning of the company, its brands, products and other intangible assets is extremely critical to the success of the enterprise.......
Inspired by a big corporation's desire, or many big corporations' desires, to control everything, everything from when Australia contrived to lose to India after Indian cricket was rocked by the......