Remember Steve Irwin, the ‘crocodile hunter’? Well, meet Mick Pitman who puts Irwin to shame. Known as Crocodile Mick, this hunter has caught over 20,000 crocodiles in......
It's a wild and brutal world outside and it is evident in this year's Wildlife Photographer of the Year contest. Chosen from almost 50,000 entries submitted from 92 countries around the world,......
Marketing guru Jack Trout, renowned as the co-author of books like Positioning, carried the baton of making rules into the final lap of AdAsia 2003. Trout began his early morning address to a......
For Rajiv Bajaj, the 45-year-old MD & CEO of Bajaj Auto, clear brand positioning is key - it is what helped the company turn its fortunes around. In 2008, Bajaj Auto faced one of its worst crises......
From questions about the value of Yahoo! to a belief that MSN will become just another Yahoo! brand, reactions to Friday's announcement that Microsoft is bidding for the Internet company has......
As the level of competition accelerated, more and more advertising people began to see the need to use entertainment as a vehicle to keep customers watching or reading their advertising.......
Jaipur is bracing up for its second Diwali this year. Only this time the colourful lanterns are replaced by glow signs as admen from across Asia converge on the city for a four-day congress, AdAsia......
Inspired by a big corporation's desire, or many big corporations' desires, to control everything, everything from when Australia contrived to lose to India after Indian cricket was rocked by the......