ITC pushes Yippee noodles to replace Maggi

ITC has provided retailers with leaflets to assure customers of Yippee noodle's quality and safety standards With Maggi off the shelves, rivals are eyeing to capture the space. ITC Limited, which......

Packaged food sector leaving consumers spoilt for choice with new launches

Over the past year, Amul has undergone a transformative journey, evolving from a dairy-centric entity to a comprehensive foods company. Photograph: Rupak De Chowdhuri/Reuters Since 2022, PepsiCo......

ITC to remove 'no added MSG' disclaimer from Yippee noodles

After Nestle's decision to remove 'no added MSG (monosodium glutamate)' tag from Maggi, rival ITC has decided to do the same with their instant noodles brand Yippee. ITC sells Yippee under the......

In non-cigarettes push, how ITC built more than 25 FMCG mother brands

A young couple sharing a laugh — in the living room over a Polish joke book, on the beach, in the rain — with the tagline, “Made for each other”, hung from billboards at......