After Maggi, the Uttar Pradesh Food and Drug Authority (FDA) says it has found excess lead in the Yippee noodles of domestic giant ITC and will soon file a case. The FDA said samples of the......
ITC has provided retailers with leaflets to assure customers of Yippee noodle's quality and safety standards With Maggi off the shelves, rivals are eyeing to capture the space. ITC Limited, which......
After Nestle's decision to remove 'no added MSG (monosodium glutamate)' tag from Maggi, rival ITC has decided to do the same with their instant noodles brand Yippee. ITC sells Yippee under the......
This is second time in a month when a packaged food co has said that it was not informed or allowed to present its point of view when banning its product A day after the Gujarat government banned......
ITC's noodle brand has been caught in the Maggi crossfire. Can it turn the tide in its favour? Noodles have been the flavour of conversations across the country, if not our daily menus over the......