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How BJP Uses Influencers To Win Over Voters

'While other parties generally need support directly from their central leadership to get influencers or celebrities to endorse their party, the work of identifying and contacting such influencers......

2024 Polls And Rise Of YouTuber Mantris

Like, Share, Subscribe, Vote: The 2024 polls may be dubbed the 'YouTube election'. IMAGE: Congress MP Rahul Gandhi carries luggage on his head while wearing a porter's uniform during his visit to......

Smoke Spiraling From Manipur Not Visible In Delhi?

There is the problem of regions in the North East being theatre for power-play by nations with borders and influences converging in those parts, which in turn requires a sizable presence of the......

Shobha Warrier: Journalistic Role Model

If somebody wants to do an instant noodle study on contemporary Indian politics, Shobhaji's book, Battlefield India - 25 years of Politricks and Economix, is the one to look into, applauds M R......

'Secularism may not survive in India'

'You will see more laws that treat Hindus and non-Hindus, especially Muslims, quite unequally.''Once you see this kind of erosion of secularism, it will be very hard to get it back.' IMAGE: Prime......

Explained: How Covid got HR to relook its role in a changed world

With the focus on employee retention and wellness, HR has its job cut out. Sindhu Bhattacharya reports. Illustration: Dominic Xavier/Rediff.com India Inc has weathered many a storm during......

The curious case of the SBI chairman

What makes the SBI case even more curious is that the government didn't insist on a similar procedure when it extended the tenure of another public sector bank head just last month, observes......

Businessman. Leader. Philanthropist. Role model. Convicted felon. Author

‘With unchecked powers and resources and unbridled access to the media, prosecutors can manipulate witnesses.’ ‘Typically, the prosecutors are political animals, so they’re......

A start-up that doubles revenue, every year!

Image: Inauguration of Hearing Plus' Ghatkopar branch. Photograph: Kind Courtesy, Hearing plus If you think hearing impairment treatment is too small to be considered an earning opportunity,......

What can prompt gender diversity in India inc

It is estimated that women constitute about 15 per cent of all job applications corresponding to junior management roles in the job market, says Shyamal Majumdar. 'Leaking pipeline' is a term......

Modern Masters: S S Rajamouli Review: Intimate Portrait of A Visionary

Modern Masters aims to showcase Rajamouli's enigmatic career and paints a context of what makes him the singular voice that defined his generation of film-makers for millions, observes Arjun Menon.......

'When He Spoke, The Whole Nation Listened'

'Ameen Sayani was copied by generations. Now everyone is trying to become smaller Ameen Sayanis in their own way.' Illustration: Dominic Xavier/Rediff.com In 1960, when the film Dil Apna Aur......

What Arbaaz-Helen Chat REVEALED

Arbaaz Khan's interview with Helen in The Invincibles series is revealing. Helen looked radiant but reluctant to reveal too much about her past. Arbaaz did a good job of making her feel......

Jalsa Review

Vidya Balan and Shefali Shah are powerhouse talents and are tailor-made for Jalsa's overwrought premise, notes Sukanya Verma. Futility of violence and power of pardon are powerfully enforced in......

Have You Met Shah Rukh Khan?

Photograph: Kind courtesy Shah Rukh Khan/Instagram Have you ever met Shah Rukh Khan? Not the man in the movies, but the superstar himself. In Person? He can be charming. Witty. Suave. He always......

KL the Keeper of India's fortunes: When 'Dhoni' Review System' became Decision 'Rahul' System

IMAGE: Rahul the wicketkeeper is just what the doctor prescribed the Indian team this World Cup. Photographs: Adnan Abidi/Reuters There was an Instagram reel by a social media influencer......

Virat Kohli's views on bouncers

'I always feel it's better to get hit early on and know the feeling rather than always feeling you might get hit' 'I prefer getting early on and hard, it motivates me to not allow that to happen......

'BCCI bigwigs should realise treasures are not to be wasted'

'They should be conserved, preserved, and valued highly.' IMAGE: Captain Ajit Wadekar arrives at London's Heathrow airport with the Indian team for their tour of England in June 1971. Photograph:......

India's 2020 Olympic campaign has a new champion

'Athletes get Rs 600 daily for their diet.''My kids eat chocolates for Rs 600!'Rediff.com's Harish Kotian listens to Virender Sehwag's plans for the Olympics. IMAGE: Virender Sehwag was moved by......

Frenchman Hamou kicked out of French Open for kissing journalist

Maxime Hamou was banished from the French Open on Tuesday after the French player kissed and cuddled a TV journalist following his first-round exit, the French tennis federation (FFT) said."The......

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