FIFA announces new sponsorship deal, says more on the way

IMAGE: Newly elected FIFA President Gianni Infantino attends a news conference. Photograph: Arnd Wiegmann/Reuters FIFA president Gianni Infantino said a wind of change was blowing through......

Adidas losing out to WC rivals

Adidas has lost the first match-up in the mounting World Cup marketing battle in the sporting goods industry.The opening game between Germany and Costa Rica in Munich on June 9 is still weeks away,......

Readers speak out!

Click here for moreSourav NiyogiWithout the Bengal tiger India seemed like headless chickens on the Kotla.....Ex cricketers and irresponsible media contributed to India's downfall.. once again it......