'Virat is the captain of the Indian side and Anushka is an A-list Bollywood actor.''Something like this has not happened before.'Viveat Susan Pinto reports. It was four years ago that cricketer......
Sidhartha Mallya, son of Kingfisher Airlines' chief Vijay Mallya, is looking for a brand that would like him to endorse it. This was six months after he signed up celebrity management firm KWAN......
He is the face of the e-sports platform Dream11, the fantasy league platform, online bus ticketing platform RedBus, web hosting company, GoDaddy as well as traditional big-ticket brands such as......
There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.Urvi Malvania reports. IMAGE: Chennai Super Kings's Suresh......
India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air......
'Preliminary talks were held with Mumbai but Manchester City are in discussions with couple of clubs in India' IMAGE: Manchester City's Sergio Aguero celebrates with Raheem Sterling and Bernardo......
'Women's cricket just had a huge boost with the way our team performed in the World Cup.''Why not take advantage and lay the groundwork to launch a women's IPL?'Urvi Malvania reports. IMAGE: Fast......
As many as 80 brands are riding the digital and television broadcast this year.Arnab Dutta, Samreen Ahmad and Urvi Malvania report. IMAGE: Rishika Lulla Singh, CEO, Eros Digital, with RCB's......
Following the World Cup, companies queue up to sign Mithali Raj and Harmanpreet Kaur.Viveat Susan Pinto reports. IMAGE: The World Cup was so near, yet so far for Skipper Mithali Raj. Photograph:......
The growing interest in alternative sports is encouraging Ronnie Screwvala to extend the U Mumba brand from kabaddi to football and volleyball.Urvi Malvania reports. IMAGE: Players from Ronnie......