He is the face of the e-sports platform Dream11, the fantasy league platform, online bus ticketing platform RedBus, web hosting company, GoDaddy as well as traditional big-ticket brands such as......
Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?Urvi Malvania finds out. Photograph: Hitesh......
There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.Urvi Malvania reports. IMAGE: Chennai Super Kings's Suresh......
India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air......
'Virat is the captain of the Indian side and Anushka is an A-list Bollywood actor.''Something like this has not happened before.'Viveat Susan Pinto reports. It was four years ago that cricketer......
At the start of the auction on Sunday, Punjab Kings had the highest funds at Rs 110.5 crore, which decreased to Rs 10.9 crore before Day 2 on Monday. IMAGE: Mumbai Indians Owners Nita Ambani and......
'Preliminary talks were held with Mumbai but Manchester City are in discussions with couple of clubs in India' IMAGE: Manchester City's Sergio Aguero celebrates with Raheem Sterling and Bernardo......
The growing interest in alternative sports is encouraging Ronnie Screwvala to extend the U Mumba brand from kabaddi to football and volleyball.Urvi Malvania reports. IMAGE: Players from Ronnie......
'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'Viveat Susan Pinto reports. IMAGE: Prithvi Shaw scored a century and a half-century in his first two......
As in all successful comebacks, strong leadership will be key for the Chennai Super Kings and the Rajasthan Royals, says Ritwik Sharma. IMAGE: Mahendra Singh Dhoni's CSK registered a thrilling......