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With Rs 100-crore endorsement kitty, is Dhoni setting up the end game?

 He is the face of the e-sports platform Dream11, the fantasy league platform, online bus ticketing platform RedBus, web hosting company, GoDaddy as well as traditional big-ticket brands such as......

How Sachin continues to score big

 Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?Urvi Malvania finds out. Photograph: Hitesh......

Will poll fever dim brands' love for IPL?

 There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.Urvi Malvania reports. IMAGE: Chennai Super Kings's Suresh......

Lessons brands can learn post Pandya-Rahul fiasco

 India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air......

Why ad world was waiting for Virat-Anushka wedding

 'Virat is the captain of the Indian side and Anushka is an A-list Bollywood actor.''Something like this has not happened before.'Viveat Susan Pinto reports. It was four years ago that cricketer......

EPL champs Manchester City keen to invest in Indian club this year

 'Preliminary talks were held with Mumbai but Manchester City are in discussions with couple of clubs in India' IMAGE: Manchester City's Sergio Aguero celebrates with Raheem Sterling and Bernardo......

Ronnie Screwvala bets big on non-cricket sports

 The growing interest in alternative sports is encouraging Ronnie Screwvala to extend the U Mumba brand from kabaddi to football and volleyball.Urvi Malvania reports. IMAGE: Players from Ronnie......

Brand Prithvi Shaw

 'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'Viveat Susan Pinto reports. IMAGE: Prithvi Shaw scored a century and a half-century in his first two......

CSK, Royals take guard to put troublesome past behind

 As in all successful comebacks, strong leadership will be key for the Chennai Super Kings and the Rajasthan Royals, says Ritwik Sharma. IMAGE: Mahendra Singh Dhoni's CSK registered a thrilling......

Why advertisers are spellbound by IPL

 As many as 80 brands are riding the digital and television broadcast this year.Arnab Dutta, Samreen Ahmad and Urvi Malvania report. IMAGE: Rishika Lulla Singh, CEO, Eros Digital, with RCB's......

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