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With Rs 100-crore endorsement kitty, is Dhoni setting up the end game?

He is the face of the e-sports platform Dream11, the fantasy league platform, online bus ticketing platform RedBus, web hosting company, GoDaddy as well as traditional big-ticket brands such as......

Will poll fever dim brands' love for IPL?

There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.Urvi Malvania reports. IMAGE: Chennai Super Kings's Suresh......

Lessons brands can learn post Pandya-Rahul fiasco

India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air......

How Sachin continues to score big

Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?Urvi Malvania finds out. Photograph: Hitesh......

Why ad world was waiting for Virat-Anushka wedding

'Virat is the captain of the Indian side and Anushka is an A-list Bollywood actor.''Something like this has not happened before.'Viveat Susan Pinto reports. It was four years ago that cricketer......

How Quickly IPL Teams Spent Money

At the start of the auction on Sunday, Punjab Kings had the highest funds at Rs 110.5 crore, which decreased to Rs 10.9 crore before Day 2 on Monday. IMAGE: Mumbai Indians Owners Nita Ambani and......

Did Sania ask for money, private jet to be chief guest?

A day after Sania Mirza was accused of not attending the Madhya Pradesh government's sports awards ceremony owing to her unacceptable demands, the agency which manages the tennis star issued a......

EPL champs Manchester City keen to invest in Indian club this year

'Preliminary talks were held with Mumbai but Manchester City are in discussions with couple of clubs in India' IMAGE: Manchester City's Sergio Aguero celebrates with Raheem Sterling and Bernardo......

Ronnie Screwvala bets big on non-cricket sports

The growing interest in alternative sports is encouraging Ronnie Screwvala to extend the U Mumba brand from kabaddi to football and volleyball.Urvi Malvania reports. IMAGE: Players from Ronnie......

Why advertisers are spellbound by IPL

As many as 80 brands are riding the digital and television broadcast this year.Arnab Dutta, Samreen Ahmad and Urvi Malvania report. IMAGE: Rishika Lulla Singh, CEO, Eros Digital, with RCB's......

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Indranil Blah

News for Indranil Blah

With Rs 100-crore endorsement kitty, is Dhoni setting up the end game?

Will poll fever dim brands' love for IPL?

Lessons brands can learn post Pandya-Rahul fiasco

How Sachin continues to score big

Why ad world was waiting for Virat-Anushka wedding

How Quickly IPL Teams Spent Money

Did Sania ask for money, private jet to be chief guest?

EPL champs Manchester City keen to invest in Indian club this year

Ronnie Screwvala bets big on non-cricket sports

Why advertisers are spellbound by IPL

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