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Rahul Gandhi makes cold coffee at Keventers

"How do you shake up a legacy brand for a new generation and a new market?" This was the point of discussion between Congress leader Rahul Gandhi and the "young founders" of 100-year-old Keventers......

Who Will Vote For Vijay, And Why?

Where do Vijay and his TVK expect to get their votes from?Vijay has a huge fan following among women, but will they automatically become his voters like they had done for MGR's AIADMK, asks N......

Siddaramaiah Goes Backfoot On Local Quota Bill

Sources within the Congress, including those who have been members of the teams that drafted its 2019 and 2024 Lok Sabha poll manifestos, said the Karnataka government decision lacked any empirical......

2024 Polls And Rise Of YouTuber Mantris

Like, Share, Subscribe, Vote: The 2024 polls may be dubbed the 'YouTube election'. IMAGE: Congress MP Rahul Gandhi carries luggage on his head while wearing a porter's uniform during his visit to......

Has Udhayanidhi Shot INDIA Alliance in the Foot?

Udayanidhi has handed over to the BJP one real issue to draw the line between it and the INDIA alliance, predicts N Sathiya Moorthy. IMAGE: Udhayanidhi Stalin speaks to the media in Chennai,......

What's in a brand name?

Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special. Illustration: Uttam Ghosh/Rediff.com "What......

CCD's Siddhartha was a 'nice guy' CEO

A family man with two sons, who made it a point to attend all weddings and occasions in the community, Siddhartha is known by everyone as the quintessential ‘nice guy’ CEO -- never......

A peek into the flashy lifestyles of India's richest businessmen

Indian billionaires do not believe in sitting on their wealth. They'd rather go out and a buy a plane or two, or an expensive car, or maybe a horse. Here's a look at the lifestyles and interests of......

Troubles for listed MNCs to increase in India

The recent fracas between Maruti Suzuki and its minority shareholders has blown the lid off the tension that has been steadily building between minority shareholders and listed multinational......

How to repair the Reliance image

The recent spate of controversies has taken the shine off the Reliance image. The Strategist asks some well-known image consultants how they would initiate damage control in what has been India's......

Rediff News

Independent Brand Strategist

News for Independent Brand Strategist

Rahul Gandhi makes cold coffee at Keventers

Who Will Vote For Vijay, And Why?

Siddaramaiah Goes Backfoot On Local Quota Bill

2024 Polls And Rise Of YouTuber Mantris

Has Udhayanidhi Shot INDIA Alliance in the Foot?

What's in a brand name?

CCD's Siddhartha was a 'nice guy' CEO

A peek into the flashy lifestyles of India's richest businessmen

Troubles for listed MNCs to increase in India

How to repair the Reliance image

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