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PM's lockdown address best in terms of TV ratings

 The telecast was viewed by 197 million Indians, higher than the Indian Premier League final -- which was watched by 133 million, reports Sohini Das. IMAGE: A man wearing a mask watches Prime......

The mistakes companies make...

 How Bajaj, Colgate, Raymonds, Zee lost out..Strategic errors have hurt many companies, says adguru Sandeep Goyal. IMAGE: A Bajaj Chetak advertisement. Photograph: Kind courtesy Bajaj   Hamara......

TV had a good year in 2018

 'Through the year, we heard many talk about the increasing time spent on digital. But 93% of all video consumption happens on TV,' points out Partho Dasgupta, CEO, BARC India. Photograph: Kind......

Bachchan magic pays again for Sony

 Sony Entertainment Television's (SET's) gamble on airing the fourth season of Kaun Banega Crorepati seems to have paid off, with the final episode drawing record viewership.Kaun Banega Crorepati-4......

Star India upbeat about reclaiming top slot

 Undeterred by stiff competition posed by new entrants like Colors and NDTV Imagine in the general entertainment segment, Star India said on Thursday it has challenges but would reclaim the top......

Lockdown pushes up TV viewership to record levels

 News viewership was the biggest gainer during the first full week of lockdown, growing 298 per cent versus the pre-COVID period between January 11 and 31. Ramayana, whose rerun has begun on......

Hindi TV channels lose 1/5th of their audience

 The problem is not that more people are not watching more TV, but that they are not finding anything of interest on Hindi television, says Vanita Kohli-Khandekar. IMAGE: Sriti Jha and Shabbir......

Lockdown Effect: New TV channels strike gold!

 Dangal's and Shemaroo's entry shows there is ad-supported gold at the bottom of the Indian consumer pyramid if you can keep the costs low.Vanita Kohli-Khandekar reports. Kindly note the image has......

How Dangal TV beat Star and Zee

 Is Dangal TV a flash in the pan?Vanita Kohli-Khandekar reports. Photograph: Kind courtesy StockSnap/Pixabay Is it a flash in the pan or the making of a new broadcasting power? In April this year,......

Here's why Big B is the king of TV

 Amitabh Bachchan kept his tryst with super-stardom on his birthday on Monday. His quiz master avatar fetched Sony one of its highest TV ratings (TVRs) in recent times.Kaun Banega Crorepati-4......

If not TV, what is young India watching?

 According to industry experts, television has lost the young urban viewer for English or Hindi shows. Urvi Malvania finds out what is making more and more of them turn to digital platforms......

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 India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

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GUJARAT, HIMACHAL GO TO POLLS

 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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