Hero Splendor And Bajaj Discover

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Bajaj Discover pips Splendor, crowns itself as world No. 1

Bajaj Auto on Wednesday claimed its entry-level bike Discover has displaced Splendor of rival Hero MotoCorp as the largest selling motorcycle in the world based on sales in September. The company......

What led to the Bajaj Discover's undoing

Fuel efficiency was the platform that had been built by the market leader in the segment, fun was the Discover domain. By diluting the message, the brand lost its old customers and pushed potential......

M&M motorcycle sales slip 36 per cent

Mahindra & Mahindra, which has been aggressively trying to make inroads in the 7.3 million units per year motorcycle market with the help of Bollywood actor Aamir Khan, has failed to create much......

Hero Honda launches new 'Splendor'

Hero Honda, the country's largest motorcycle maker, today rolled out a new bike 'Splendor NXG' in the deluxe segment as it seeks to consolidate its market share in India. The company launched two......

Bajaj, Hero Honda woo buyers with fuel efficiency

In the years that the economy boomed and consumers had more money to spend, two-wheeler makers lured buyers with performance and presence. Now, the focus is back on fuel efficiency. Bajaj Auto......

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Hero Splendor And Bajaj Discover

News for Hero Splendor And Bajaj Discover

Bajaj Discover pips Splendor, crowns itself as world No. 1

What led to the Bajaj Discover's undoing

M&M motorcycle sales slip 36 per cent

Hero Honda launches new 'Splendor'

Bajaj, Hero Honda woo buyers with fuel efficiency

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