Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), which sells dairy products, has launched Amul Milk in Spain.
Advertising industry veteran Sylvester daCunha, the creator of the iconic 'Amul Girl' campaign that started in the 1960s, has died, the Gujarat-based milk cooperative that owns the dairy brand said on Wednesday. "Very sorry to inform about the sad demise of Shri Sylvester daCunha, chairman of daCunha Communications last night (Tuesday) at Mumbai," said Jayen Mehta, managing director of Gujarat Co-operative Milk Marketing Federation (GCMMF).
Boardroom disputes have marked the tenure of pretty much every chairman of the co- operative - from its founder Verghese Kurien to Chaudhary's predecessor, Parthi Bhatol.
Amul is the most affordable of baby food brands at Rs 250-270 for a one-kg pack and Rs 130-35 for 500 grammes.
The longest running advertisement campaign has also found a place in the Guiness Book of world records.
Big players are repositioning packaged yogurt as stand-alone breakfast option or health dessert.
The father of India's 'white revolution', Dr Verghese Kurien, passed away early Sunday morning at Muljibhai Patel Urological Hospital in Nadiad town due to age-related problems. He was 90 years old
Barring a few exceptions India has a chronic trade deficit with most of its existing FTA partners as it is with most of its proposed FTA partners.
Boardroom battles are nothing new for Amul.
In a sudden development, the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), which markets its products under the brand name 'Amul', on Monday ousted its long-serving Managing Director R S Sodhi but did not give any reason. However, Sodhi said he had requested the federation's board to relieve him of his duties. The federation's chief operating officer Jayenbhai Mehta has been given the interim charge of the managing director (MD).
Amul owned and marketed by Gujarat Co-operative Milk Marketing Federation (GCMMF), has beaten all other Indian brands to notch the 89th position in a 'Top 1000 Brands of Asia' survey conducted by Campaign magazine.
Company has been test marketing the whey-based drink across the country since 2006, but this year the beverage will sport a new look and packaging.
It may have been content so far with milk powder as a substitute, Nigeria now intends to replicate the Amul model in the near future.
Consumers in Delhi and Gujarat will have to cough up more for milk as Gujarat Co-operative Milk Marketing Federation (GCMMF), which owns and markets Amul brand of milk and milk products in the country, has decided to raise the retail prices of milk in these two markets.
GCMMF member daires do not rule out the possibility of price rise.
Dairy major Gujarat Co-operative Milk Marketing Federation plans to take a plunge into the flavoured yoghurt business. The product will cater to the youth and health conscious.
Dairy unions on Tuesday unanimously approved the Gujarat Co-operative Milk Marketing Federation's proposal to bring all 12 district co-operative milk unions under the Amul brand.
The price of 100 gram butter pack has been raised from Rs 23 to Rs 25 per pack, and the hike comes into effect from next week as new stocks are being dispatched.
The executives of Anand, Gujarat-based Amul, the country's largest dairy products maker, said that there is enough untapped market to make it a mission possible
The Gujarat Co-operative Milk Marketing Federation, (the marketing body of Amul) said on Friday it has touched Rs 4,277.84 crore (Rs 42.77 billion) in revenues in fiscal year 2006-07, thus becoming the first billion-dollar co-operative in India.
It is the season of cooking and baking, but with Amul Butter in short supply, consumers aren't like the cat that got the cream. A shortage only means market shelves without butter on them. "There is a supply-side deficit. "We are now able to procure only two packs of butter a day, as opposed to three packs (each containing 30 packets of butter) in a day," says a salesman at Modern Bazaar, a departmental store in New Delhi's Greater Kailash.
'That it is happening in the second half of the year, during the festive season, will only encourage many to step up advertising.'
The dairy company has alleged that Google India and also goDaddy.com were misusing their platforms for earning revenues through advertisements on fake B2B campaigns that duped innocent individuals seeking Amul franchise across India.
Between September 2017 and August 2018, close to 15% of all flavoured milk launches in India were in the chocolate category, reports Nitin Kumar.
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