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Google Ireland gets tax relief on Rs 8.6K crore it got from India arm

 An income tax tribunal held that the amount received by Google Ireland from Google India towards marketing and distribution rights of the AdWords programme is not royalty, and hence, cannot be......

Google vs MakeMyTrip: A curious case of 'confusion'

 Last week, the Delhi high court ruled that the mere use of trademarks on Google Ads, an online advertising platform, did not amount to infringement under the Trade Marks Act, 1999. Photograph:......

upGrad files Rs 3 cr trademark infringement suit against edtech firm Scaler

 Scaler accused of using its brand name 'upGrad' through Google Ads to appear on top of search results on Google Search Engine and in turn gaining illicit benefit. Ronnie Screwvala-led edtech......

It is no longer about phones vs computers

 Seamlessly integrating multiple devices is becoming the single most important strategy for retailers, says Ritwik Sharma. IMAGE: The Criteo report said 55 per cent Indians browse on multiple......

The high price India Inc pays for Google ads

 In 5 years, prices for keywords on Google's AdWords platform have gone up three to five times. Alnoor Peermohamed reports. IMAGE: Google CEO Sundar Pichai. Google AdWords, which uses auctions to......

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