A few days ago, Reliance Retail surprised the market by acquiring the Campa brand from Delhi-based Pure Drinks Ltd for Rs 22 crore. Photograph: PTI Photo A successful cola brand in the eighties,......
With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country. Gatorade may have always played second......
Iron-rich noodles and vitamin-rich beverages are some products launched by segment majors Health and nutrition has been a growing niche for most domestic food and beverage companies. From PepsiCo......
Even as traders in Tamil Nadu continue to boycott Coke and Pepsi, a few homegrown beverage brands are raking in the profits, says T E Narasimhan. For Coke and Pepsi, summer has always been......
The Food Safety and Standards Authority of India has asked all states to keep a watch on milkThe nationwide alert on adulteration of food by India’s apex food regulator has been welcomed......