Air India unveils new brand identity, aircraft livery

Air India on Thursday unveiled a new brand identity and aircraft livery as the airline moves ahead with its transformation plan since being taken over by Tata Group more than one-and-a-half years......

Boycott calls force advertisers, celebrities to increase safeguards

American writer HP Lovecraft famously said that the oldest and strongest of fears is the fear of the unknown. Illustration: Dominic Xavier/Rediff.com For present-day advertisers and celebrities,......

Advertisers feel the heat of Bollywood drug abuse probe

Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe. IMAGE:......

RIL is world's 2nd biggest brand; Apple No 1

FutureBrand, which is a global brand transformation company, said part of Reliance's success could be attributed to Mukesh Ambani's recasting of the firm as a one-stop-shop for Indians.......

If Beckham moves, Asian fans may follow

In China, millions of European football devotees know him as "Little Bei". In Japan and South Korea, he's a pop icon, revered like a rock star.If David Beckham, soccer megastar and Manchester......