Born and sold as a cure for skin ailments, the brand that turned 50 last year has never seen such a massive crush at its shelves. Over the past few weeks, Medimix, the low-key medicinal soap brand......
The packaging is new and so is the way it talks to customers. Plus the brand has been extended into hair oil, shampoo and body wash, products that appeal to the young. From a soap to cure for skin......