Through FIFA-approved vendor brands and OEM players, manufacturers from Ludhiana and Jalandhar have been exporting sports products to Brazil for the mega sporting event.
Satyam, which incorporated its sports division in 2007, will offer value-in-kind.
The event will be telecast on MSM's sports channels -- Sony Six and Sony Six HD in English - and Sony Aath, the network's only regional channel, in Bengali.
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