Cost of destroying Maggi packets? Rs 20 crore only!

Ambuja Cements will be burning the recalled packets of Maggi noodles at its cement plant in Chandrapur in Maharashtra. There seems to be no end to the woes of Nestle India. After being forced to......

E-commerce firms' new mantra: Trust, convenience and easy returns

Even as new rules steer e-commerce companies away from discounts, two online giants have been changing their marketing pitch. Image: Campigns are focused on converting the older generation into......

Amul, Amazon among most recalled brands this IPL

Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI For brands, the Indian Premier League, the annual T20 cricket tournament organised by the Board of......

AD scan: Murder by mass communication

There is this sudden spate of ads on TV today about emergency pills. I-pill fired the opening salvo with a couple of very sensitively done ads about a very-much married couple who obviously share a......