AD scan: Murder by mass communication

There is this sudden spate of ads on TV today about emergency pills. I-pill fired the opening salvo with a couple of very sensitively done ads about a very-much married couple who obviously share a......

Amul, Amazon among most recalled brands this IPL

Coca-Cola, third on the brand recall list, culled by Hansa Research, has a better recall ROI For brands, the Indian Premier League, the annual T20 cricket tournament organised by the Board of......

Lowe to create for the world

Global advertising major Lowe Worldwide on Wednesday announced that it plans to set up a 24-hour studio in India that creates multimedia creative solutions for its clients across the world. The......

Ad agencies share services to cut expenses

Ad agencies JWT, Ogilvy and Grey International have more than a parent in common. In India, at least, executives from these agencies fly the same airline, stay in the same hotel chains or send......