MNCs seek global ad firms for local accounts

Multinationals are increasingly looking at aligning themselves with advertising agencies, working for them globally, in India as well.The latest company to do this is S C Johnson, which shifted its......

Fighting for the alma mater

Shashi Sinha executive director, FCB Ulka knows what to expect when he opens his e-mail these days. Every time he checks, there's a flood of outraged mails from the alumni of the three Indian......

Ad agencies suffer Hyderabad blues

In the last two years, at least three national advertising agencies -- FCB Ulka, Saatchi & Saatchi and Everest -- have closed shop in Hyderabad. And if you believe Santha John, managing director of......

Who's that guy in the Indica ad?

Seen the Tata Indica V2 television commercial? Do you love the way the character gets socked every time he opens his mouth? Or even when he doesn't? Read on to know all about the making of the......