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How Myntra plans to run India's biggest fashion sale

 The 12th edition of EORS will be held from June 19-22. There will be a dedicated central virtual war-room for tactical problem solving across all phases of the event. Shoppers across the country......

Easing of FDI norms: Not actually a great leap forward

 In fact, it is doubtful whether the latest modifications can be considered an easing of earlier restrictions. Whatever the ostensible motives, the government’s serial relaxations in foreign......

Branded fashion goes to small-town India

 AND, W, Biba step up their game worldwide. While global brands go all out to woo India customers. IMAGE: Smaller Indian cities have ready customers, hungry for branded fashion, but they do not have......

Nike files for FDI, as govt revisits policy

 A senior DIPP official says now, an international company like Nike could operate both fully-owned and franchisee outletsAmerican sportswear company Nike has approached the Department of Industrial......

Shoppers Stop junks 'one-size-fits-all' strategy; readies new plan to boost growth

 The store segmentation approach that Shoppers Stop is taking is intended to improve its hit rate at a time when local and international fashion retailers are crowding the market with new......

Three movies you must watch!

 Indira Kannan picks Made in Bangladesh, Greed, Moothon. IMAGE: A scene from Moothon.   The labels are a common sight on the racks of most fast fashion stores in the West -- Made in Sri Lanka,......

The 'Being Human' side of Salman Khan

 'Being Human is important to Salman. He makes it a point to sport the brand's products everywhere: on the sets, at events and even for court appearances.''It is a good public relations......

Beckham to release new autobiography in October

 Former England soccer captain David Beckham will release his latest autobiography in October in a deal with a UK publishing unit of French media company Lagardere. The ex-Manchester United and Real......

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