Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......
'The race is now on for Indian IT firms to develop their AI prowess and focus on a software-first approach to services as the people element becomes more complicated with Trump's expected new......
By 2025, Uber projects that 25,000-30,000 cars -- or 12 to 16 per cent of vehicle additions -- would be EVs, reports Surajeet Das Gupta. IMAGE: Andrew Macdonald, senior vice president, Business......
A mid-stream career change for many is unthinkable. Students at the Hyderabad-based Indian School of Business (ISB), however, thought differently. The students, who came with prior work experience,......
In one of the largest brand-building exercises of recent times, the Reliance-Anil Dhirubhai Ambani Group has appointed six advertisement agencies to capture the public imagination and will spend......
Ogilvy & Mather is crowned the creative agency of the year.An Abby of sorts is how one could define the advertising awards hosted by the Ad Club, Mumbai, this year. With a host of leading agencies......