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The neta seeks your Like before your vote!

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

Uber India gears up for electric future but...

By 2025, Uber projects that 25,000-30,000 cars -- or 12 to 16 per cent of vehicle additions -- would be EVs, reports Surajeet Das Gupta. IMAGE: Andrew Macdonald, senior vice president, Business......

Will BPM firms' plan to change pricing model succeed?

As more and more businesses move towards digital technology-enabled solutions such as chatbots to increase interaction with their own customers, BPM companies have seen a significant chunk of their......

Changes stir hopes of stability at Wipro

The top rung at Wipro's IT business has never been too stable; recent changes suggest that a clear succession plan is in place. Wipro Chairman Azim Premji attends the 40th National......

Start-ups on global acquisition spree

Seems to reflect a maturing of the segment; Delhi-based Wingify buys US-based entity a day after Zomato’s Polish buyoutWhile technology start-ups in the country rejoice at the acquisition of......

How often a mascot defines a brand?

Brand mascots have always been around. The iconic Air India Maharaja, the famous Zoozoo of Vodafone, and the ingenious Amul butter girl, the rather ignored 'Stumpy' the elephant of the ongoing......

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Everest Brand Solutions

News for Everest Brand Solutions

The neta seeks your Like before your vote!

Uber India gears up for electric future but...

Will BPM firms' plan to change pricing model succeed?

Changes stir hopes of stability at Wipro

Start-ups on global acquisition spree

How often a mascot defines a brand?

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