Gold medal? No thanks! Advertisers only want Kohli

India's list of non-cricket sports stars is growing, but when it comes to endorsement deals, the bulk of the money is spent on a handful of cricketers, reports Urvi Malvania. IMAGE: Badminton star......

Other sports bodies should emulate BCCI: Shastri

'In cricket, I don't care what Australia has, what England has, India is up there 90 per cent, so they might have that 10 per cent extra.' IMAGE: Ravi Shastri. Photograph: BCCI Lauding the efforts......