How Swift Changed Maruti's Thinking

Swift Dzire has clocked 2.5 million in sales, and you might, in a non-too-distant future, see headlines that the DZire has done 3 million as well, observes Suveen Sinha. IMAGE: Maruti Suzuki's 4th......

When few design nips and tucks make a car truly Amazing

All the minor irritants can be overlooked when you can get automatic transmission, diesel fuel efficiency and a Honda badge, all for less than a million rupees, says Pavan Lall. Image: Gaku......

Auto cos hire trend-spotters to tweak car design

Trend researchers who come from design schools and have an art and sociology background are the latest foot soldiers in the struggle of auto companies to stay ahead in the competitive race. IMAGE:......

Honda Amaze is now the 2nd-biggest model in the compact sedan space

India is the first country to launch the second generation Amaze and the car has been developed considering the needs and aspirations of Indian customers Japanese carmaker Honda, the fifth-biggest......