Ranbir Kapoor to ditch Pepsi for Coke

After Sanju's success, Ranbir has been charging Rs 6 crore to Rs 8 crore per brand per year.Viveat Susan Pinto reports. IMAGE: Ranbir Kapoor in Sanju. Ranbir Kapoor will be the next brand......

Virat Kohli tops celebrity brand rankings for 5th straight year

Cricketer retains top spot in Duff & Phelps 2021 report, Alia Bhatt youngest among the top 10. Illustration: Dominic Xavier/Rediff.com Virat Kohli has emerged as the most valued celebrity in India......

Drug controversy has not dented Shah Rukh Khan's popularity as brand: Experts

Shahrukh Khan is one of India's most loved “human brands”, and while the drug controversy may have paused his endorsement engagements, it has not dented the superstar's popularity among......

Will poll fever dim brands' love for IPL?

There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.Urvi Malvania reports. IMAGE: Chennai Super Kings's Suresh......

IPL delivers even in COVID-19 times

BCCI's Dhumal called it the 'most successful IPL ever' in terms of viewership IMAGE: Kings XI Punjab co-owner Preity Zinta cheers for her team, Kings XI Punjab during IPL 2020. Photograph:......

Virat topples Shah Rukh as most valuable celebrity

'Kohli is now the first choice of brands to engage and attract consumers, fuelled by his extraordinary on-field performances and off-field charisma' This year also saw two new entrants in the......

Will Brands Warm Up To Captain Rohit?

The studies that put Virat Kohli as the top brand now do not have rohit Sharma in the Top 10.That will change quickly if he delivers the T20 World Cup next year or the ODI championship the year......

Virat Kohli remains India's most-valuable celebrity

At $238 million Virat Kohli remains most-valued celeb for 4th year in row IMAGE: Virat Kohli emerged as the biggest celebrity brand in India. Photograph: Shashank Parade/PTI Ace cricketer......

IPL set to roll even as COVID situation worsens in India

'We did it successfully in Dubai last year. We are confident we are going to do it again this time.' IMAGE: Rohit Sharma's Mumbai Indians will take on Virat Kohli-led Royal Challengers Bangalore......