I was returning to the US after a month-long vacation in India. Since my visa had expired and I was on 'parole,' I was asked to wait in a 'secondary' customs room for further examination of my......
Saddam Hussein loves Doritos, hates Froot Loops, admires President Reagan, thinks Clinton was "OK" and considers both Presidents Bush "no good." He talks a lot, worries about germs and insists he......
Over the past year, Amul has undergone a transformative journey, evolving from a dairy-centric entity to a comprehensive foods company. Photograph: Rupak De Chowdhuri/Reuters Since 2022, PepsiCo......
While Coca-Cola India improved its profit margin during the year, arch rival PepsiCo’s margin was far lower. The two cola giants - Coca-Cola and PepsiCo - managed to extend their top line in......
Global cola major PepsiCo aims to triple its $10 billion health drink business over the next 10 years as it sees 'huge growth areas' for its 'Good for You' drinks, the company's chairman and CEO......
User-generated commercials are beginning to show results as consumers eagerly participate in brand advertising campaigns. Intel, for instance, recently did a successful campaign called 'Max Your......
Stories need to be unleashed to lead the consumer rather than be led by her, says Madhukar Sabnavis. Seth Godin in his book All Marketers are liars says that marketing is about storytelling.......
'Kartik is an outsider, so he takes nothing for granted. That's why he will do well.' Photograph: Kind courtesy Kartik Aaryan/Instagram In a year when megastars like Akshay Kumar and......