Image: Prime Minister Narendra Modi launches the Swach Bharat Mission. The government's new initiative appears to be timely for health and hygiene players, battling low awareness and the......
Creating compelling stories defines the company's current advertising and marketing strategy; a master at the art of plugging brands, albeit subtlyTwenty years ago, Coca-Cola, the......
The brand has gained some 13 million shoppers in the last one year, mostly in Asian markets such as IndiaBritish consumer goods maker RB (earlier Reckitt Benckiser) is in a sweet spot. India, one......