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Dippak Khurana

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  • Business

M-commerce: The next big marketing opportunity

 With smart data-led mobile marketing, companies can reach out to the right target consumer with relevant offers, says Dippak Khurana. The journey of a mobile device has seen an incredible growth......

Why Facebook made WhatsApp free

 WhatsApp is the factory where data gets collected for Facebook. And, the cost of that data collection is insignificant as against the monetisation happening on the Facebook platform In February......

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