How political parties are wooing voters via social media

The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog.   For the Brihanmumbai Municipal......

How political parties tapping voters online

The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog.   For the Brihanmumbai Municipal......

How Hindustan Unilever plans to fight toxic ads

By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content. The country’s largest advertiser,  (HUL), is......

Advertisers feel the heat of Bollywood drug abuse probe

Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe. IMAGE:......

Achhe din is here for India's advertising sector

India is expected to be among the top contributors in terms of incremental ad spends in the world, only behind the US and China. India's advertising growth rate will continue to be robust over the......

2019 poll ad spend to double to Rs 30 bn

Parties expected to splurge a fourth of advertising budget on social media. IMAGE: Political flags and banners on the streets. PhotographS: Kind courtesy INC/Twitter, BJP/Twitter Over the past few......

This year's IPL could be a big hit with advertisers

'That it is happening in the second half of the year, during the festive season, will only encourage many to step up advertising.' IMAGE: The shifting of the IPL to UAE from September to November......

Will Star's cricket gamble turn into a goldmine?

Star's maths is simple: It expects to make something close to Rs 40 billion from the two properties in the first year (2018) itself, which is pretty close to its break even point, note Surajeet Das......