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GenAI Debuts In Lok Sabha Polls

'This Lok Sabha election is more of a trial for GenAI content.' IMAGE: Kindly note the image has been posted only for representational purposes. Photograph: Kind courtesy Matheus......

'Arnab Goswami is the Ekta Kapoor of TV news'

For Arnab Goswami, the television studio is a stage and he plays his part to the hilt, with a finger on the pulse of the English-speaking audience, says Veenu Sandhu On Thursday night, minutes......

Mudra lays eyes on outsourcing market

After exploring marketing solutions as a business opportunity, domestic advertising agencies are now looking at outsourcing as a revenue generator. Mudra, the country's fourth largest advertising......

From OOH to Aah: Billboard players are putting up a brave face

Travellers at the Mumbai airport were in for a surprise recently. They were greeted by Volkswagen's flagship product Beetle. Not the original one, but a car made from scrap, which was a......

Go digital for good brand building

It is a simple truth that all successful companies have a very specific strategic approach for the way they communicate, whether that is to consumers, the trade, or to internal stakeholders. The......

Scam ads, copycats dog agencies

It’s been a week since the springtime celebration of advertising in picturesque Goa ended. But the controversies surrounding Goafest are far from over. The past few days have seen skeletons......

Patanjali noodles riding on Ramdev's marketing

In many respects, Ramdev is also among the busiest FMCG brand ambassadors. At the launch of Patanjali Ayurved's atta noodles on Thursday, Baba Ramdev, yoga guru and co-founder of the company,......

This is LEGENDARY! Kohli, AR Rahman work together for Premier Futsal

IMAGE: India's Test cricket captain Virat Kohli and ace music composer AR Rahman pose for a selfie as they work together for an anthem for the Premier Futsal League. Photograph: Virat......

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Ddb Mudra

News for Ddb Mudra

GenAI Debuts In Lok Sabha Polls

'Arnab Goswami is the Ekta Kapoor of TV news'

Mudra lays eyes on outsourcing market

From OOH to Aah: Billboard players are putting up a brave face

Go digital for good brand building

Scam ads, copycats dog agencies

Patanjali noodles riding on Ramdev's marketing

This is LEGENDARY! Kohli, AR Rahman work together for Premier Futsal

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