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All about Cadbury's silk route

A dominant leader in the volume segment, the company's latest move is designed to strengthen its presence in the value market as well. Even as Kraft Food's recent acquisition of its UK parent......

How Mondelez plans to boost sales of Brand Cadbury

To lure health-conscious consumers, who prefer lower intake of sugar, Mondelez is launching a variant of its most sold product Dairy Milk bar with 30 per cent less sugar. Mondelez India, makers of......

4 brands that hit Rs 100-crore mark in record time

Bubbly is the latest in a string of brands that are touching the three-digit mark quickly. A year ago when Mondelez India launched the country’s first aerated chocolate......

Maggi in a soup: Brands that fought back controversies and regained trust

Instant noodle from Nestle is not the first food brand in India to have faced a tough time though Brands fight back and so can Maggi. The instant noodle from Nestle is not the first food brand in......

Social media altering role of brand managers

Dan Okpara had an urgent question for Coca Cola. He had consumed some Coca Cola but was keen to know the sugar content level in the beverage. He requested the company for an honest answer. Less......

10 things we don't know about Vaani Kapoor

Get to know the Befikre girl better! She made her Bollywood debut in 2013 opposite Sushant Kapoor in Shuddh Desi Romance and then disappeared! When she re-appeared on the Bollywood......

'Don't harbour dreams of buying a Jaguar with my money. I have other plans'

'The roles I’m getting are of seductive divas and everything in the opposite direction of a jaded housewife trapped in a loveless marriage!' The Lunchbox actress Nimrat Kaur looks ahead.......

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Dairy Milk Silk

News for Dairy Milk Silk

All about Cadbury's silk route

How Mondelez plans to boost sales of Brand Cadbury

4 brands that hit Rs 100-crore mark in record time

Maggi in a soup: Brands that fought back controversies and regained trust

Social media altering role of brand managers

10 things we don't know about Vaani Kapoor

'Don't harbour dreams of buying a Jaguar with my money. I have other plans'

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