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A piece of advice for India's liberals

Indian liberals' sanctimony is matched only by their inability to think clearly. They need lessons in logic Growing up in the districts of the central provinces and Berar in the early 1950s wasn't......

After Kohli, Ashwin strikes gold with 8 brands in the bag

With an endorsement fee of over a crore a year, off-spinner R Ashwin is matching Indian batsmen at their game. IMAGE: Ashwin’s positioning as a national brand with strong regional roots......

Virat Kohli launches a new venture, Stepathlon Kids

This venture will also mark Stepathlon’s entry into the business to consumer space. After launching his apparel line under the Wrogn brand name and investing in FC Goa in the (football)......

Women score high in sports endorsements

Sania Mirza’s mix of on-field performance and off-field persona has put her in the league of male cricketers like Rohit Sharma and Shikhar Dhawan Sania Mirza’s ascent to the world......

Brand Dhoni on a sticky wicket

The king of cool has a tough game on his hands He did not want to play second fiddle any more. So said Suresh Raina, stepping out of his captain's shadow, last week, jumping ship from Rhiti Sports......

They ain't just cricketers, they are entrepreneurs too

Off the field, sportspersons hone biz skills With cricketer Yuvraj Singh launching investment fund YouWeCan and Team India Test captain Virat Kohli announcing his involvement in gym chain Chisel,......

'I wanted to understand Dhoni's mind'

Avantika Bhuyan meets the man behind MS Dhoni: The Untold Story. IMAGE: Sushant Singh Rajput in MS Dhoni: The Untold Story It has been two weeks since the trailer of MS Dhoni: The Untold Story......

Conflict of interest charges against Kohli 'absurd'

IMAGE: Virat Kohli does not have a role in Cornerstone Sport and Entertainment Private Limited. Photograph: Hitesh Harisinghani/Rediff.com Third parties with 'vested interest' are trying to......

Buzz of Puma signing up Kohli gets louder

Cricketer parted ways with Adidas in November.Viveat Susan Pinto reports. Indian cricket Captain Virat Kohli may tie up with sportswear brand Puma following the end of his three-year endorsement......

World Cup Diary: Now, video games on Virat Kohli

Here is a lowdown of all the lighthearted, fun news from around the ICC World Cup. Virat Kohli of India looks on during a India nets session. Photograph: Matthew Lewis/Getty Images A mobile game......

Why brands are attracted to Virat Kohli

'He speaks his mind, takes stands, interacts on social media' 'His frankness can actually boost the brand' IMAGE: Virat Kohli’s success off the pitch is matched by his prowess on......

Batista - The Animal visits Mumbai

Former World Wrestling Entertainment (WWE) three-time heavyweight champion 'Batista - The Animal' was in Mumbai on Friday. Brought to Indiaby Ten Sports, the Dubai-based television channel that......

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