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Revealed: The growing priorities of a young India

Young India is patriotic but being "stylish" is a growing priority, too. "Chocolate" remains the first craving of Indians and "MTV" Youngistan's most loved space. And the stock market is growing in......

Reliance, Tata on TIME's list of world's most influential companies

Billionaire Mukesh Ambani's Reliance Industries and Tata Group have made it to the prestigious TIME's list of 100 World's Most Influential Companies of 2024. TIME called Reliance 'India's......

How Smart TV Is Changing India

The way video is being watched and monetised is changing.This is the first thing that stands out as the penetration of smart TVs continues to rise. IMAGE: Kindly note the image has been posted......

Why India's Internet Growth Has Stalled

In the quarter ending June 2022, the growth of Internet subscribers was less than one per cent of all of 2021. IMAGE: Smartphone adoption at the middle and lower end has stalled and therefore the......

Sports, New OTT Game In Town

Why will JioCinema live-stream the FIFA World Cup 2022 games for free? By March 2022, the total OTT market was at Rs 17,000 crore (Rs 170 billion) in revenues (pay plus advertising) and 122......

Netflix-ication of print media in India?

Monetising online readership, a deeper focus on content and getting revenue from the reader are ways to make the business future-proof, observes Vanita Kohli-Khandekar. Illustration: Dominic......

Drowning In A Sea Of Entertainment

'There is simply too much to watch, read and absorb.''Just online consumption (news, entertainment, social media) in India was 2.5 hours a day in November 2024.''Add TV (just under 4 hours), other......

Meet The New Influencers

Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the......

Is This The Future Of Television?

'If you are watching cricket and don't want to leave the screen, you could check the menu and order through Zomato (or any other app) from a small part of your screen. That is what we are working......

Will Fans Make Pushpa 2: The Rule A Success?

'Fan armies are not just followers; they are a force of nature.' IMAGE: Allu Arjun and Rashmika Mandanna in Pushpa 2: The Rule. Sukumar's Pushpa 2: The Rule, the sequel to the 2021 hit Pushpa: The......

If Ambani Buys Disney Star...

Assume Voot, JioCinema and Disney+ Hotstar are merged into one entertainment app, and you have a streaming service with more than 233 million unique visitors.That is a reach just under half of......

Did IPL 2023 Make Money For Jio/Disney?

'Advertising this season will help IPL surpass $550 million in ad revenues, across digital and pay TV.''It should still represent a steep loss against annualised 2023-2027 IPL rights fees of $1.2......

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