Pepsi fires the first salvo by sewing up pouring rights with eight of the nine IPL teams.
World Cup organisers have gone to great lengths to keep unaffiliated firms out of sight, such as concealing the brand names on the front and back of LG television monitors in the press facilities with black tape.
Bajaj Auto, said the company might re-enter the scooter market and if and when it does, the iconic Chetak might be revived.
'When you love someone, you have to love him, without looking at his past. Everyone has a past.'